Is 'thin' your goal?

I heard it years ago when I attended Weight Watchers. I saw it again in their materials the other day.

"Nothing tastes as good as thin," it says.

I wonder. I know what they're trying to say. The taste of no food is quite so good that it can trump the feeling of being thin. And I really do support what Weight Watchers tries to do: get women (and men) to eat well in a sustainable fashion. It's not about dieting. It's about changes in eating habits.

But I would change the wording: Nothing tastes as good as healthy. I'm not sure we should necessarily aspire to "thin." I personally resist the societal messages that place value on us as women according to our dress size or a perfect hour-glass figure. You and I are so much more than that. Our value comes from who we are, not how we look.

I can sign on to wanting to be healthy, however. I want to keep my health as long as is possible. I feel better when I eat well and exercise. That's what will inspire me: Nothing tastes as good as healthy.

I'd love to hear your reactions. How do you respond to all the advertising urging us to be thin?